Supermarkets in the answer engines
We measured 10 businesses in Supermarkets. Across the answers we captured, the engines named one of them 90% of the time, and linked to its own site in 36% of them.
Every one of the 28 cost answers named a business from this register. Cost questions are where product categories are at their strongest, and that is exactly what makes the service industries in this study so conspicuous.
| Engine | Named | Own site cited | Declined to answer |
|---|---|---|---|
| ChatGPT | 94% | 26% | 0 of 50 |
| Perplexity | 86% | 44% | 0 of 50 |
| Google AI Overviews | 90% | 39% | 9 of 50 |
Citation rates ranged quite widely, from 26% on ChatGPT up to 44% on Perplexity. ChatGPT named a business from this register most often, in 94% of its answers.
| Question family | Named | Answers scored |
|---|---|---|
| Category ("who's the best") | 77% | 26 |
| Cost ("what does it cost") | 100% | 28 |
| Comparison ("X or Y") | 100% | 29 |
| Brand ("is X any good") | 100% | 30 |
| Problem ("how do I") | 71% | 28 |
These businesses came up most often on cost, comparison and brand questions, at 100%, and least often on problem questions, at 71%. That is a gap of 29 points between the best case and the worst.
Every business measured in Supermarkets for this edition. Selection rules are in the methodology on the main Index page.
- 01ALDI
- 02Coles
- 03Costco Australia
- 04Drakes Supermarkets
- 05FoodWorks
- 06Foodland
- 07Harris Farm Markets
- 08IGA
- 09Ritchies
- 10Woolworths
Being named is not the same as being cited, and only one of them is yours to control.
The same three engines, across 50 buyer questions written for your business.
First-pass scoring is complete across all 1,459 answers.
Independent second-scoring of a 10% sample is in progress. When it completes, verified figures replace these and every change is logged below.
We publish the agreement rate whatever it is.
Changelog
- v1.0August 2026Initial release, first-pass scoring.