Builders in the answer engines

We measured 10 businesses in Builders. Across the answers we captured, the engines named one of them 51% of the time, and linked to its own site in 31% of them.

10 businesses3 engines150 answers scoredAugust 2026

BuildersAugust 2026

Named in answers

51^%

Share of this industry's answers naming the business

Own site cited

31^%

Answers carrying a link to the business itself

Absent from cost answers

Of 30 cost answers

Businesses measured

Captured August 2026

Of the 30 cost answers, 28 of them named nobody from this register at all. The engines went ahead and answered them regardless, using directories, comparison sites and government pages. Which means somebody is quoting a price for this work, and it is not the people doing it.

By engine

How each engine treated Builders.
Engine	Named	Own site cited	Declined to answer
ChatGPT	48%	12%	0 of 50
Perplexity	50%	46%	0 of 50
Google AI Overviews	56%	34%	0 of 50

Citation rates ranged quite widely, from 12% on ChatGPT up to 46% on Perplexity. Google AI Overviews named a business from this register most often, in 56% of its answers.

By question

How often a register business was named, by question family.
Question family	Named	Answers scored
Category ("who's the best")	37%	30
Cost ("what does it cost")	7%	30
Comparison ("X or Y")	100%	30
Brand ("is X any good")	100%	30
Problem ("how do I")	13%	30

These businesses came up most often on comparison and brand questions, at 100%, and least often on cost questions, at 7%. That is a gap of 93 points between the best case and the worst.

The register10 businesses

Every business measured in Builders for this edition. Selection rules are in the methodology on the main Index page.