Healthcare in the answer engines
We tracked 10 businesses in Healthcare. When the AI engines answered questions about this industry, they mentioned one of those businesses 62% of the time, and linked to a business's own website in 56% of answers.
We asked 29 questions about prices in this industry. 24 of the answers named no business from the study at all. The engines answered anyway, using directories, comparison sites and government pages. Which means somebody is quoting a price for this work, and it is not the people doing it.
| Engine | Named | Own website linked | No AI answer given |
|---|---|---|---|
| ChatGPT | 58% | 32% | 0 of 50 |
| Perplexity | 58% | 68% | 0 of 50 |
| Google AI Overviews | 70% | 68% | 6 of 50 |
How often an answer linked to a business's own website varied a lot: from 32% on ChatGPT up to 68% on Perplexity and Google AI Overviews. Google AI Overviews mentioned these businesses most often, in 70% of its answers.
| Kind of question | Named | Answers scored |
|---|---|---|
| Category ("who's the best") | 54% | 28 |
| Cost ("what does it cost") | 17% | 29 |
| Comparison ("X or Y") | 100% | 30 |
| Brand ("is X any good") | 97% | 29 |
| Problem ("how do I") | 39% | 28 |
These businesses came up most often on comparison questions, in 100% of answers, and least often on cost questions, in 17%. That is a gap of 83 percentage points between the best case and the worst.
Every business measured in Healthcare for this edition. The rules for how they were picked are in the full methodology.
- 01Healthscope
- 02I-MED Radiology
- 03Kieser
- 04Melbourne CBD Physiotherapy
- 05Melbourne Physio Clinic
- 06Melbourne Sports Physiotherapy
- 07Pacific Smiles Group
- 08Pure Physio
- 09Ramsay Health Care
- 10The Sports Clinic of Melbourne
These are the industry numbers. Yours are the ones that decide whether a buyer finds you.
The same three engines, across 50 buyer questions written for your business.
All 1,459 answers have been scored once.
An independent second scorer is now re-checking a 10% sample. When that finishes, the verified figures replace these and every change is logged below.
We publish the agreement rate whatever it turns out to be.
Changelog
- v1.08 September 2026Every figure in the dataset re-checked and validated by our data team. No numbers changed.
- v1.0August 2026Initial release, first-pass scoring.