Lawyers in the answer engines

We measured 10 businesses in Lawyers. Across the answers we captured, the engines named one of them 42% of the time, and linked to its own site in 38% of them.

10 businesses3 engines146 answers scoredAugust 2026

LawyersAugust 2026

Named in answers

42^%

Share of this industry's answers naming the business

Own site cited

38^%

Answers carrying a link to the business itself

Absent from cost answers

Of 30 cost answers

Businesses measured

Captured August 2026

Of the 30 cost answers, 29 of them named nobody from this register at all. The engines went ahead and answered them regardless, using directories, comparison sites and government pages. Which means somebody is quoting a price for this work, and it is not the people doing it.

By engine

How each engine treated Lawyers.
Engine	Named	Own site cited	Declined to answer
ChatGPT	40%	22%	0 of 50
Perplexity	40%	48%	0 of 50
Google AI Overviews	46%	43%	4 of 50

Citation rates ranged quite widely, from 22% on ChatGPT up to 48% on Perplexity. Google AI Overviews named a business from this register most often, in 46% of its answers.

By question

How often a register business was named, by question family.
Question family	Named	Answers scored
Category ("who's the best")	0%	28
Cost ("what does it cost")	3%	30
Comparison ("X or Y")	100%	28
Brand ("is X any good")	100%	30
Problem ("how do I")	7%	30

These businesses came up most often on comparison and brand questions, at 100%, and least often on category questions, at 0%. That is a gap of 100 points between the best case and the worst.

The register10 businesses

Every business measured in Lawyers for this edition. Selection rules are in the methodology on the main Index page.