Lawyers in the answer engines
We tracked 10 businesses in Lawyers. When the AI engines answered questions about this industry, they mentioned one of those businesses 42% of the time, and linked to a business's own website in 38% of answers.
We asked 30 questions about prices in this industry. 29 of the answers named no business from the study at all. The engines answered anyway, using directories, comparison sites and government pages. Which means somebody is quoting a price for this work, and it is not the people doing it.
| Engine | Named | Own website linked | No AI answer given |
|---|---|---|---|
| ChatGPT | 40% | 22% | 0 of 50 |
| Perplexity | 40% | 48% | 0 of 50 |
| Google AI Overviews | 46% | 43% | 4 of 50 |
How often an answer linked to a business's own website varied a lot: from 22% on ChatGPT up to 48% on Perplexity. Google AI Overviews mentioned these businesses most often, in 46% of its answers.
| Kind of question | Named | Answers scored |
|---|---|---|
| Category ("who's the best") | 0% | 28 |
| Cost ("what does it cost") | 3% | 30 |
| Comparison ("X or Y") | 100% | 28 |
| Brand ("is X any good") | 100% | 30 |
| Problem ("how do I") | 7% | 30 |
These businesses came up most often on comparison and brand questions, in 100% of answers, and least often on category questions, in 0%. That is a gap of 100 percentage points between the best case and the worst.
Every business measured in Lawyers for this edition. The rules for how they were picked are in the full methodology.
- 01Bartier Perry
- 02Chamberlains Law Firm
- 03Coleman Greig
- 04LegalVision
- 05Long Saad Woodbridge
- 06Madison Marcus
- 07Maurice Blackburn
- 08OpenLegal
- 09Shine Lawyers
- 10Slater and Gordon
These are the industry numbers. Yours are the ones that decide whether a buyer finds you.
The same three engines, across 50 buyer questions written for your business.
All 1,459 answers have been scored once.
An independent second scorer is now re-checking a 10% sample. When that finishes, the verified figures replace these and every change is logged below.
We publish the agreement rate whatever it turns out to be.
Changelog
- v1.08 September 2026Every figure in the dataset re-checked and validated by our data team. No numbers changed.
- v1.0August 2026Initial release, first-pass scoring.