Local SEO in Melbourne: be the business that comes up.
When someone in Melbourne searches for what you do, three businesses get the map and everyone else gets scrolled past. Local SEO is the work that decides which side of that line you're on: your Google Business Profile, your reviews, your location pages, and now the AI assistants people ask for recommendations. We handle all of it, and you'll see what's working in a monthly report you can read in five minutes.
What local SEO covers
Your Google Business Profile, set up and maintained properly: categories, services, photos, and the review responses most businesses leave hanging. Location and service pages built to rank for the suburbs you serve. Citations cleaned up so every directory agrees on your name, address, and phone number. And reviews: a steady, genuine flow of them, because they're the strongest local ranking signal there is and the first thing a buyer reads.
The map pack is the new front page
For local searches, the map pack sits above every organic result, and it takes three businesses. Most of your competitors are ignoring it: an unclaimed profile, photos from 2019, reviews with no replies. That's the opportunity. Local SEO is one of the few channels where a few months of work can put you ahead of businesses that have traded longer than you, because almost nobody in the pack got there on purpose.
AI assistants recommend local businesses now
Ask ChatGPT for a physio in Brunswick or an accountant in Richmond and it names names. The names it picks come from the same signals local SEO builds: a consistent entity, strong reviews, and pages that say plainly what you do and where you do it. We check what the assistants say about you, fix what feeds them, and track whether you're in the answer. Most local SEO providers haven't noticed this surface exists yet.
Why Melbourne businesses work with us
You work with a small senior team, and the people you meet are the people who do the work. We're in Melbourne, and we know that ranking in Fitzroy and ranking in Frankston are different jobs. Local SEO sits inside our Search + AI Visibility retainer, and local scopes usually sit at the lower end of the range: you'll get a real number after one call, not a discovery phase.
What we won't do
We won't spam directories or buy reviews: both can get your profile suspended, and neither survives a Google update. We won't build a page for every suburb in Victoria and call it strategy. We won't send you a report you need a specialist to interpret. And we won't chase you after the first call.