GOJI

Thinking out loud.

Notes on search, AI visibility, and building digital products that stay ahead, from the team at Goji.

InsightsLatest · 25 Aug 2026
AEO is the new SEO: how answer engines choose who to cite
Featured
AI VisibilityJul 20267 min read

AEO is the new SEO: how answer engines choose who to cite

When the answer replaces the results page, being ranked isn't enough: you have to be quoted. Inside the signals that decide who gets cited.

Aug 2026
SEO consultant or SEO agency: which one does your Melbourne business need?
AI BuildsAug 2026
What custom AI builds cost in Australia: real numbers, including ours
Why we build on Sanity
Aug 2026
Why we build on Sanity
Your next customer might not be a person
AI VisibilityAug 2026
Your next customer might not be a person
SearchAug 2026
Blogging isn't an SEO strategy. It's one sixth of one.
How much does a landing page cost? Real numbers, including ours
Aug 2026
How much does a landing page cost? Real numbers, including ours
AEO vs GEO: two names, one discipline
SearchAug 2026
AEO vs GEO: two names, one discipline
AI Overviews vs featured snippets: what took the top of the page
SearchAug 2026
AI Overviews vs featured snippets: what took the top of the page
Headless CMS vs traditional CMS: one separation, everything follows
WebsitesAug 2026
Headless CMS vs traditional CMS: one separation, everything follows
What SEO and AEO cost in Australia: real numbers, including ours
SearchAug 2026
What SEO and AEO cost in Australia: real numbers, including ours
SEO vs AEO: the entry ticket and the prize
SearchAug 2026
SEO vs AEO: the entry ticket and the prize
SEO vs PPC: renting customers and building them
SearchAug 2026
SEO vs PPC: renting customers and building them
Webflow vs WordPress: who ends up owning the work?
WebsitesAug 2026
Webflow vs WordPress: who ends up owning the work?
How long does AEO take to show results?
AI VisibilityAug 2026
How long does AEO take to show results?
Do I need an SEO agency and an AEO agency, or one?
AI VisibilityAug 2026
Do I need an SEO agency and an AEO agency, or one?
How do I get my business mentioned by ChatGPT?
AI VisibilityAug 2026
How do I get my business mentioned by ChatGPT?
Your customers already chose your archetype. You just haven't noticed.
BrandingAug 2026
Your customers already chose your archetype. You just haven't noticed.
We built an MCP server. It will not improve our AI visibility.
AI VisibilityAug 2026
We built an MCP server. It will not improve our AI visibility.
What is a headless CMS? A plain-English answer
WebsitesJul 2026
What is a headless CMS? A plain-English answer
What is an embedded agency model? A plain-English answer
Jul 2026
What is an embedded agency model? A plain-English answer
FAQ pages that answer engines cite
AI VisibilityJul 2026
FAQ pages that answer engines cite
How to choose the right website platform for your business
WebsitesJul 2026
How to choose the right website platform for your business
The five-day market scan: research that fits between Mondays
MeasurementJul 2026
The five-day market scan: research that fits between Mondays
Brand refresh or rebrand: which one do you need?
BrandJun 2026
Brand refresh or rebrand: which one do you need?
Your first AI build shouldn't be a chatbot
AI BuildsJun 2026
Your first AI build shouldn't be a chatbot
Why your next redesign should start with structured content
WebsitesJun 2026
Why your next redesign should start with structured content
Internal tools your team will use: five builds that stuck
AI BuildsMay 2026
Internal tools your team will use: five builds that stuck
Your brand, according to ChatGPT: auditing how AI describes you
AI VisibilityMay 2026
Your brand, according to ChatGPT: auditing how AI describes you
Verbal identity is eating visual identity
BrandingApr 2026
Verbal identity is eating visual identity
Webflow vs. custom: how to decide
WebsitesApr 2026
Webflow vs. custom: how to decide
A/B tests that lie: avoiding false winners
MeasurementMar 2026
A/B tests that lie: avoiding false winners
The zero-click future: measuring visibility when nobody visits
AI VisibilityMar 2026
The zero-click future: measuring visibility when nobody visits