GOJI

Thinking out loud.

Notes on search, AI visibility, and building digital products that stay ahead, from the team at Goji.

InsightsLatest · 6 Aug 2026
AEO is the new SEO: how answer engines choose who to cite
Featured
AI VisibilityJul 20267 min read

AEO is the new SEO: how answer engines choose who to cite

When the answer replaces the results page, being ranked isn't enough: you have to be quoted. Inside the signals that decide who gets cited.

Brand refresh or rebrand: which one do you need?
BrandingAug 2026
Brand refresh or rebrand: which one do you need?
Your customers already chose your archetype. You just haven't noticed.
BrandingAug 2026
Your customers already chose your archetype. You just haven't noticed.
We built an MCP server. It will not improve our AI visibility.
AI VisibilityAug 2026
We built an MCP server. It will not improve our AI visibility.
What is a headless CMS? A plain-English answer
WebsitesJul 2026
What is a headless CMS? A plain-English answer
What is an embedded agency model? A plain-English answer
Jul 2026
What is an embedded agency model? A plain-English answer
FAQ pages that answer engines cite
AI VisibilityJul 2026
FAQ pages that answer engines cite
How to choose the right website platform for your business
WebsitesJul 2026
How to choose the right website platform for your business
The five-day market scan: research that fits between Mondays
DataJul 2026
The five-day market scan: research that fits between Mondays
Your first AI build shouldn't be a chatbot
AI BuildsJun 2026
Your first AI build shouldn't be a chatbot
Why your next redesign should start with structured content
WebsitesJun 2026
Why your next redesign should start with structured content
Internal tools your team will use: five builds that stuck
AI BuildsMay 2026
Internal tools your team will use: five builds that stuck
Your brand, according to ChatGPT: auditing how AI describes you
AI VisibilityMay 2026
Your brand, according to ChatGPT: auditing how AI describes you
Verbal identity is eating visual identity
BrandingApr 2026
Verbal identity is eating visual identity
Webflow vs. custom: how to decide
WebsitesApr 2026
Webflow vs. custom: how to decide
A/B tests that lie: avoiding false winners
DataMar 2026
A/B tests that lie: avoiding false winners
The zero-click future: measuring visibility when nobody visits
AI VisibilityMar 2026
The zero-click future: measuring visibility when nobody visits