Why it matters
Mostly it matters that you not be confused by the vocabulary: GEO, AEO, AI SEO and "LLM optimisation" all describe the same emerging practice. Vendors differentiate on acronyms; the underlying work (liftable content, consistent facts, measurable citations) is one thing.
How it works
Whatever the label, the mechanics are identical: structure content so machines can extract claims cleanly, attach named expertise, keep facts consistent everywhere engines read, and measure your presence in answers to the questions that matter commercially.
What to do about it
Pick one term internally (we say AEO) and one scoreboard: citation share on your question panel. Ignore the acronym wars: watch whether the assistants name you.
