Why it matters
The CMS decides who can change the site and how fast. Pick one that fights your team, and every copy tweak becomes a ticket and every campaign ships late. The right CMS makes the website a tool marketing drives daily instead of an asset engineering guards.
How it works
A CMS stores your content and turns it into pages. The traditional kind couples editing and display in one system; modern setups often separate them, letting editors work in a friendly interface while the site itself renders however the build team chooses.
What to do about it
Choose by owner, not by feature list: whoever updates the site weekly should be able to do their job in it unaided. Everything else is secondary.
