Why it matters
It moved AI from analysing work to producing it: drafts, designs, summaries, code. For businesses that means real leverage on content-shaped tasks, and new obligations, because generated output is fluent regardless of whether it's right, and it carries your name.
How it works
Models trained on vast corpora learn the patterns of their medium deeply enough to continue them: given a prompt, they generate plausible new material in that style. Quality tracks the training data, the prompt, and the context you provide, and verification stays a human job.
What to do about it
Deploy it where drafts are cheap to check and volume is the bottleneck. Keep a human on anything that leaves the building: fluency without review is how brands publish confident nonsense.
