Webflow Pricing Explained: What Webflow Actually Costs in 2026
Webflow pricing in 2026 ranges from free for basic personal sites to $235/month for Enterprise plans, with most established business sites running on the CMS plan ($23–$29/month) or Business plan ($49–$59/month). The actual cost depends on whether you need ecommerce, how much traffic you get, how many CMS items you have, and whether you need workspace tools for an agency setup. Most $2–10M Australian businesses end up spending $300–$1,000 per year on Webflow site hosting once everything is properly accounted for.
This guide breaks down the plans, hidden costs, and which plan most businesses actually need.
Webflow plans explained
Webflow has two pricing models that often get confused:
Site plans. What you pay to host one specific website on Webflow. This is what most businesses think of as "Webflow pricing." Each site has its own plan.
Workspace plans. What designers, agencies and teams pay for the ability to build and edit sites in Webflow. Required if you have multiple team members building sites or want unlimited unhosted projects.
For most established businesses with one main marketing website, you only need a site plan. The workspace plan is typically your designer's or agency's concern.
Webflow site plans (2026)
| Plan | Monthly cost (annual billing) | Monthly cost (monthly billing) | Best for |
|---|---|---|---|
| Starter (free) | $0 | $0 | Personal projects, prototypes (uses webflow.io subdomain) |
| Basic | $14/mo | $18/mo | Simple brochure sites, no CMS needed |
| CMS | $23/mo | $29/mo | Most established business marketing sites |
| Business | $39/mo | $49/mo | High-traffic sites, complex CMS needs |
| Enterprise | Custom pricing | N/A | Large sites with custom requirements, SLAs, advanced security |
What each plan includes
Basic ($14/mo). Custom domain, 250 form submissions/month, 50GB bandwidth, 10,000 monthly visits. No CMS items. Suitable only for very simple brochure sites.
CMS ($23/mo). Everything in Basic plus 2,000 CMS items, 1,000 form submissions/month, 200GB bandwidth, 50,000 monthly visits, 3 content editors. The right plan for most established businesses.
Business ($39/mo). Everything in CMS plus 10,000 CMS items, 2,500 form submissions, 400GB bandwidth, 250,000 monthly visits, 10 editors, advanced site search. The right plan for high-traffic or content-heavy sites.
Enterprise. Custom limits, SLAs, advanced security, dedicated support, custom contracts. Required for large enterprises with specific compliance needs.
Webflow ecommerce plans
If you sell products through Webflow, you need an ecommerce plan instead of a regular site plan:
| Plan | Monthly cost (annual) | Best for |
|---|---|---|
| Standard | $29/mo | Up to 500 items, $50K annual sales |
| Plus | $74/mo | Up to 5,000 items, $200K annual sales |
| Advanced | $235/mo | Up to 15,000 items, unlimited sales |
Workspace plans (for designers/agencies)
| Plan | Monthly cost (annual) | Best for |
|---|---|---|
| Starter (free) | $0 | 2 unhosted sites |
| Core | $19/mo | 10 unhosted sites, basic team features |
| Growth | $49/mo | Unlimited unhosted sites, code export, advanced team features |
| Freelancer | $24/mo | Single freelancer with client billing |
| Agency | $49/mo | Agency teams managing client sites |
What changes the price
Five factors push you up or down the plan ladder:
1. Traffic. The CMS plan caps at 50,000 monthly visits. Above that, you need Business plan. Above 250,000, Enterprise.
2. CMS item count. Blog posts, products, team members, case studies all count as CMS items. CMS plan: 2,000 items. Business: 10,000 items.
3. Form submissions. CMS plan: 1,000/month. Business: 2,500/month. High-volume lead gen sites can hit this limit.
4. Number of content editors. CMS plan: 3 editor seats. Business: 10. If you have a marketing team of 8 people who all need to edit content, you need Business.
5. Bandwidth. Heavy media usage (lots of high-res imagery, video) can exceed CMS plan's 200GB.
Hidden costs
Costs that don't appear on the marketing pricing page but show up in real implementations:
Custom domain. Not included — you buy your domain separately ($15–$30/year via standard registrars).
Premium fonts. Custom font licensing isn't included in Webflow pricing. Adobe Fonts ($10–$15/mo) or one-off font purchases ($100–$500+ per font family) are common additions.
Third-party integrations. Webflow integrates with most tools but each typically has its own subscription — marketing automation, analytics, A/B testing, search, etc.
Code-based extensions. Custom code (analytics tags, advanced functionality) is fine on Webflow but sometimes requires developer time to maintain.
SSL certificate. Included — Webflow handles SSL automatically.
CDN. Included — Webflow uses Fastly's global CDN by default.
Webflow vs alternatives on cost
| Platform | Typical monthly cost (similar feature set) | Notes |
|---|---|---|
| Webflow CMS | $23–$29 | Visual builder, no plugin management, fast |
| WordPress + premium hosting | $30–$80 | Plus theme ($50–$200), plugins ($100+/yr), maintenance |
| Squarespace Business | $23 | Less flexible, harder for SEO at scale |
| Shopify Basic | $32 | Better for ecommerce-only; weaker for content marketing |
Headline costs are similar; total cost of ownership over 3–5 years usually favours Webflow because of lower maintenance burden.
When to upgrade
Three signals you're on the wrong plan:
You're hitting the CMS item cap. Time to upgrade to Business.
Form submissions are getting throttled. Either upgrade or move forms to a third-party service like Tally or Typeform.
Your team is hitting editor seat limits. Editor seat constraints typically force the Business plan upgrade.
Goji's perspective
For most $2–10M Australian businesses we work with, the CMS plan ($23/mo annual = $276/year) is the right fit. Total annual Webflow cost including domain and a couple of premium fonts typically runs $400–$800/year. That's significantly cheaper than the equivalent WordPress setup with managed hosting once maintenance is properly accounted for.
For more on the broader Webflow vs WordPress decision, see our Webflow vs WordPress guide.
Frequently asked questions
Is Webflow cheaper than WordPress?
Headline subscription cost is similar ($23–$29/mo for Webflow CMS vs $30–$80/mo for WordPress on managed hosting). Total cost of ownership over 5 years usually favours Webflow because there's no plugin maintenance, no security patching, no theme updates breaking layouts. The hidden time cost of WordPress maintenance is real money.
Can I get Webflow free forever?
Yes for personal projects on the webflow.io subdomain. No for any business use — you need at least the $14/mo Basic plan to use a custom domain. Most businesses need CMS.
Does Webflow charge transaction fees on ecommerce?
Webflow doesn't add its own transaction fees beyond standard payment processor fees (Stripe ~2.9% + 30c). Compare to Shopify which adds an extra 0.5–2% if you don't use Shopify Payments.
Should I pay annually or monthly?
Annual saves about 20%. If you're committed to Webflow, pay annually. If you're trialling, pay monthly for 1–2 months then switch to annual.
What happens if I exceed CMS plan traffic limits?
Webflow doesn't shut your site down — they email you and ask you to upgrade. Persistent overage triggers an enforced upgrade. The transition is gradual, not punitive.
Is the Webflow CMS limit per CMS or total?
The 2,000 item limit on CMS plan is across all CMS collections combined. If you have a blog with 500 posts, a portfolio with 200 projects, and a team with 50 members, that's 750 of your 2,000 budget used.
