# GOJI > GOJI is an Australian digital agency based in Melbourne, working with established businesses whose digital presence is behind the business they've built. We handle brand, websites, search and AI visibility (SEO and AEO), data, and AI builds. Published price ranges: Search + AI Visibility $2,000–$10,000/month, Websites $10,000–$50,000+, Brand $5,000–$100,000+, AI Builds $5,000–$100,000+. ## The studio - Name: GOJI Agency (the site brands itself GOJI) - Address: Level 21/459 Collins St, Melbourne VIC 3000, Australia - Phone: (03) 4060 3888 - Email: hey@goji.agency - Hours: Monday to Friday, 9am–5pm (Melbourne time) - X: https://x.com/gojiagency - Instagram: https://www.instagram.com/goji.global - TikTok: https://www.tiktok.com/@goji.agency - LinkedIn: https://www.linkedin.com/company/goji-agency ## Site - [GOJI](https://goji.agency): The studio: what we do, who we do it for, and what it costs. - [Services](https://goji.agency/services): The five service lines and what each one covers, in plain English. - [What it costs](https://goji.agency/pricing): Published price ranges for every service line. No "contact us for pricing". - [Work](https://goji.agency/work): Selected client work. - [About](https://goji.agency/about): Who we are. The people you meet are the people who do the work. - [Contact](https://goji.agency/contact): The first call is free. No follow-up sales sequence. - [Insights](https://goji.agency/insights): Articles on AI visibility, websites, brand, data, and AI builds. - [Resources](https://goji.agency/resources): Long-form practical guides, free and ungated. - [Plain English](https://goji.agency/plain-english): The industry translated: a glossary of the terms agencies use without explaining. - [Brand](https://goji.agency/brand): The GOJI design system in public: wordmark, palette, and contrast rules. - [Privacy](https://goji.agency/privacy): Privacy policy. - [Terms](https://goji.agency/terms): Terms of use. ## Tools - [AI Crawler Check](https://goji.agency/tools/ai-crawler-check): Free Chrome extension: see which AI crawlers a site's robots.txt blocks. Reference table of all 16 agents and what blocking each one costs. ## Services - [Search + AI Visibility](https://goji.agency/services/search-ai-visibility): SEO and AEO from one Melbourne team. We work on your rankings and on being the source ChatGPT, Perplexity and Google's AI Overviews quote when buyers ask. - [Websites](https://goji.agency/services/website-development): Custom websites designed and built in Melbourne on a headless CMS your own team can run without us, with Webflow for smaller sites and Shopify for stores. - [AI Builds](https://goji.agency/services/ai-builds): Custom AI tools, automations and integrations that take repeat work off your team, built by people who will tell you when a spreadsheet does the job. - [Data](https://goji.agency/services/data): Market research, competitor analysis and A/B testing from a Melbourne team, so your next strategic decision is a calculation rather than a coin flip. - [Brand](https://goji.agency/services/brand): Brand strategy, visual and verbal identity built in Melbourne. A brand wins the room when you are not in it: on a page, in an inbox, in a search result. ## Specialisms and locations - [An AEO agency for the answer engines](https://goji.agency/aeo-agency): An answer engine optimisation (AEO) agency that gets your business cited by ChatGPT, Perplexity, Gemini, and Google's AI Overviews. - [An AEO agency in Melbourne](https://goji.agency/aeo-agency/melbourne): Melbourne AEO agency for established businesses. We get you cited by ChatGPT, Perplexity and Google AI Overviews, with monthly evidence. - [A Sanity agency for businesses that outgrew their template](https://goji.agency/sanity-agency): GOJI is a Melbourne Sanity agency building custom websites and platforms on the Sanity headless CMS: structured content that powers your site, apps and AI… - [A Shopify agency in Melbourne](https://goji.agency/shopify-agency-melbourne): A Melbourne Shopify agency for product-led businesses. Stores that carry your brand and are built to be found on Google and the AI answer engines. - [A Webflow agency in Melbourne](https://goji.agency/webflow-agency-melbourne): A Melbourne Webflow agency building fast, marketing-owned websites your team can run without a developer. We recommend by your requirements, not one house tool. - [An AI SEO agency, in both senses](https://goji.agency/ai-seo-agency): An AI SEO agency in both senses: cited by ChatGPT, Perplexity and Google's AI Overviews, run on AI tooling we built ourselves. From $2,000 a month. - [An embedded agency team, inside yours](https://goji.agency/embedded-agency): An embedded agency team inside yours: senior brand, web, search, and AI capability working like colleagues, with an agency behind them. Capped by design. - [Custom websites, built on Sanity](https://goji.agency/headless-cms-agency): GOJI builds fast headless CMS platforms on Sanity: structured content that powers your website, apps and the AI answer engines your customers now use. - [Local SEO in Melbourne: be the business that comes up](https://goji.agency/local-seo-melbourne): Local SEO for Melbourne businesses: Google Business Profile, reviews, the map pack, and the AI assistants your customers now ask. - [SEO agency in Melbourne, built for the AI era](https://goji.agency/seo-agency-melbourne): A Melbourne SEO agency built for the AI era. We optimise for Google and the AI answer engines your customers now ask, and report on both in plain English. ## Be the Answer: The Complete Guide to AI Visibility - [Be the Answer: The Complete Guide to AI Visibility](https://goji.agency/ai-visibility): The complete guide to AI visibility: how ChatGPT, Perplexity, Gemini and AI Overviews choose who to cite, and how to become that source. Free. - [How Answer Engines Choose Their Sources](https://goji.agency/ai-visibility/how-answer-engines-choose-sources): How ChatGPT, Perplexity, Gemini and Google AI Overviews turn a question into an answer, and the four selection pressures that decide which businesses get named. - [Why Rankings Stopped Measuring Visibility](https://goji.agency/ai-visibility/why-rankings-stopped-measuring-visibility): Position one can sit beneath an AI answer that never mentions you. Why rank became a qualifying round, and what to measure instead. - [The Zero-Click Economy](https://goji.agency/ai-visibility/zero-click-economy): Zero-click search moved the research phase inside the answer. Why falling traffic can hide working strategy, and how being found changed. - [Building Your Question Panel](https://goji.agency/ai-visibility/building-your-question-panel): How to build a fixed panel of 15 to 25 buyer questions and run it across ChatGPT, AI Overviews and Perplexity as your measurement instrument. - [The Brand Audit](https://goji.agency/ai-visibility/chatgpt-brand-audit): How to audit what ChatGPT, Perplexity and Google's AI say about your business: the accuracy and framing tests, and how to correct errors at the source. - [Reading Your Baseline](https://goji.agency/ai-visibility/reading-your-baseline): How to turn saved AI answers into a trackable baseline: presence rates, the four-cause gap diagnosis, and why single runs are weather. - [Liftable Content](https://goji.agency/ai-visibility/liftable-content): How to write pages AI engines can quote: answer-first structure, self-contained sections, specific numbers, and published pricing. - [Attribution and Entity](https://goji.agency/ai-visibility/attribution-and-entity): How to make AI engines confident about who you are: a fact-bearing About page, consistent descriptions, named authors, and Organization markup. - [Corroboration and Digital PR](https://goji.agency/ai-visibility/corroboration-and-digital-pr): Why AI engines treat repeated claims as facts, and how to build corroboration: sentence-level digital PR, reviews, and data others must cite. - [FAQs and Structured Data](https://goji.agency/ai-visibility/faqs-and-structured-data): FAQs are the most liftable format on the web when they come from real buyer questions. Plus the working structured data set for most businesses. - [The Technical Layer](https://goji.agency/ai-visibility/the-technical-layer): The technical layer of AI visibility: AI crawler access, robots.txt decisions, llms.txt, and the silent blocks that remove businesses from answers. - [Measurement and Reporting](https://goji.agency/ai-visibility/measurement-and-reporting): How to measure AI visibility ongoing: panel presence rates as the scoreboard, corroborating signals, and the one-page report standard. - [The Monthly Cadence](https://goji.agency/ai-visibility/the-monthly-cadence): The monthly AI visibility loop: measure, diagnose, act, log. Which question families move first, what pace to expect, and why consistency beats effort spikes. - [DIY or Hire It Out](https://goji.agency/ai-visibility/diy-or-hire-it-out): The build-or-buy decision for AI visibility: what any owner can do themselves, where it gets specialised, and how to screen providers safely. ## Research - [The Australian AI Visibility Index](https://goji.agency/ai-visibility-index): Service businesses appeared in 5% of AI answers about what they charge. 100 businesses, 10 industries, 1,459 answers scored, August 2026. - [Ecommerce: AI visibility](https://goji.agency/ai-visibility-index/ecommerce): 10 businesses measured. Named in 94% of AI answers, own site cited in 51%, absent from 0 of 30 cost answers. - [Supermarkets: AI visibility](https://goji.agency/ai-visibility-index/supermarkets): 10 businesses measured. Named in 90% of AI answers, own site cited in 36%, absent from 0 of 28 cost answers. - [Big Retail: AI visibility](https://goji.agency/ai-visibility-index/big-retail): 10 businesses measured. Named in 87% of AI answers, own site cited in 48%, absent from 1 of 30 cost answers. - [Banks: AI visibility](https://goji.agency/ai-visibility-index/banks): 10 businesses measured. Named in 86% of AI answers, own site cited in 51%, absent from 0 of 29 cost answers. - [FMCG: AI visibility](https://goji.agency/ai-visibility-index/fmcg): 10 businesses measured. Named in 86% of AI answers, own site cited in 41%, absent from 2 of 30 cost answers. - [Healthcare: AI visibility](https://goji.agency/ai-visibility-index/healthcare): 10 businesses measured. Named in 62% of AI answers, own site cited in 56%, absent from 24 of 29 cost answers. - [Real Estate: AI visibility](https://goji.agency/ai-visibility-index/real-estate): 10 businesses measured. Named in 53% of AI answers, own site cited in 32%, absent from 30 of 30 cost answers. - [Builders: AI visibility](https://goji.agency/ai-visibility-index/builders): 10 businesses measured. Named in 51% of AI answers, own site cited in 31%, absent from 28 of 30 cost answers. - [Manufacturers: AI visibility](https://goji.agency/ai-visibility-index/manufacturers): 10 businesses measured. Named in 49% of AI answers, own site cited in 44%, absent from 30 of 30 cost answers. - [Lawyers: AI visibility](https://goji.agency/ai-visibility-index/lawyers): 10 businesses measured. Named in 42% of AI answers, own site cited in 38%, absent from 29 of 30 cost answers. ## Guides - [How to choose an SEO agency in Australia](https://goji.agency/resources/how-to-choose-an-seo-agency): What SEO agencies cost in Australia, the red flags that predict a wasted retainer, and the exact questions to ask before you sign. Written by an agency. - [The AEO Playbook: how to become the answer in your category](https://goji.agency/resources/aeo-playbook): A start-to-finish program for getting your business cited by ChatGPT, Perplexity, Gemini and Google's AI Overviews, from the first audit to measured gains. - [The Agency Engagement Models Guide: projects, retainers, embedded, and hiring in-house](https://goji.agency/resources/agency-engagement-models): Projects, retainers, embedded teams and hiring in-house: what each model buys you, when each one fails, and the questions that expose a bad fit early. - [How much does branding cost? Refresh vs full build, with real numbers](https://goji.agency/resources/branding-cost): Published pricing for brand work in Australia: what a refresh costs against a full build, what you get at each level, and where budgets quietly overrun. - [Your First AI Build: a practical guide for small teams](https://goji.agency/resources/first-ai-build): How to get from wanting to use AI to shipping a tool people use: picking the right first project, scoping it tightly, and putting it in front of users. - [The Headless CMS Guide: what it is, when it makes sense, and what it costs](https://goji.agency/resources/headless-cms-guide): What a headless CMS is, when the architecture earns its cost, when it is the wrong call, and what running one involves. Written from running our own. - [How much does a website cost in Australia? Real numbers, 2026](https://goji.agency/resources/website-cost-australia): Published pricing for professionally built websites in Australia: what the ranges are, what moves a project up or down them, and what drives your quote. - [The Website Relaunch Guide: redesign without losing your traffic](https://goji.agency/resources/website-relaunch-guide): Everything that has to go right when you replace a website: the strategy, the platform call, and the migration checklist that protects your search traffic. ## Articles - [SEO consultant or SEO agency: which one does your Melbourne business need?](https://goji.agency/insights/seo-consultant-vs-agency-melbourne): Weighing an SEO consultant against an agency for your Melbourne business? The difference in what you get, what it costs, and which one fits your situation. - [What custom AI builds cost in Australia: real numbers, including ours](https://goji.agency/insights/ai-build-cost-australia): Custom AI build pricing in Australia: market tiers from no-code to enterprise, the four variables that move the price, and our range from $5,000. - [Why we build on Sanity](https://goji.agency/insights/why-we-build-on-sanity): Why Goji builds on Sanity: content as data, a design layer you can replace without touching content, and what a build costs in Australia. - [Your next customer might not be a person](https://goji.agency/insights/agent-ready-website): AI agents already shortlist suppliers. What an agent sees when it reads your site, the four layers that make it readable, and what to do this quarter. - [Blogging isn't an SEO strategy. It's one sixth of one](https://goji.agency/insights/blogging-is-not-an-seo-strategy): Writing blogs is one sixth of an SEO strategy. The other five parts, why undirected content doesn't compound, and the order to do it yourself. - [How much does a landing page cost? Real numbers, including ours](https://goji.agency/insights/landing-page-cost-australia): What a landing page costs in Australia: template, freelancer, specialist and agency tiers with real numbers, and ours at $3,000 to $8,000. - [AEO vs GEO: two names, one discipline](https://goji.agency/insights/aeo-vs-geo): AEO vs GEO in plain English: both mean getting cited in AI answers. What each term means, why the work is identical, and what to ask any agency. - [AI Overviews vs featured snippets: what took the top of the page](https://goji.agency/insights/ai-overviews-vs-featured-snippets): AI Overviews vs featured snippets: extraction vs composition, why rankings now overstate visibility, and how to become a cited source. - [Headless CMS vs traditional CMS: one separation, everything follows](https://goji.agency/insights/headless-cms-vs-traditional-cms): Headless CMS vs traditional CMS: the one separation that explains everything, when each genuinely wins, and what builds cost in Australia. - [What SEO and AEO cost in Australia: real numbers, including ours](https://goji.agency/insights/seo-aeo-cost-australia): SEO and AEO pricing in Australia in plain figures: what each market tier charges, what moves the price, and our retainer at $2,000 to $10,000+ a month. - [SEO vs AEO: the entry ticket and the prize](https://goji.agency/insights/seo-vs-aeo): SEO vs AEO: SEO wins retrieval, AEO wins the quote. The practical differences, which to prioritise, and what both cost as one retainer. - [SEO vs PPC: renting customers and building them](https://goji.agency/insights/seo-vs-ppc): SEO vs PPC: renting presence vs building it, why AI answers strengthen the organic case, and how to split the budget by timeline. - [Webflow vs WordPress: who ends up owning the work?](https://goji.agency/insights/webflow-vs-wordpress): Webflow vs WordPress: who updates the site, what maintenance really costs over three years, and where each platform genuinely wins. - [How long does AEO take to show results?](https://goji.agency/insights/how-long-does-aeo-take): AEO runs on three clocks: brand answers in two to six weeks, long-tail in six to twelve, category answers in three to six months. In writing. - [Do I need an SEO agency and an AEO agency, or one?](https://goji.agency/insights/seo-agency-or-aeo-agency): SEO and AEO share the same pages and signals, so they should be one retainer, not two. Three questions that test your current agency. - [How do I get my business mentioned by ChatGPT?](https://goji.agency/insights/get-mentioned-by-chatgpt): ChatGPT mentions can't be bought, but they can be built: fix your brand answer, publish direct answers, earn mentions, measure monthly. - [Your customers already chose your archetype. You just haven't noticed](https://goji.agency/insights/brand-archetypes): The 12 brand archetypes explained, plus the part every list leaves out: your market assigned you one years ago. Here's how to find it. - [We built an MCP server. It will not improve our AI visibility](https://goji.agency/insights/we-built-an-mcp-server): What an MCP server actually does for AI visibility, what it does not, and the mechanism that matters instead. - [What is a headless CMS? A plain-English answer](https://goji.agency/insights/what-is-a-headless-cms): A headless CMS stores content as structured data and delivers it through an API. What that buys you, who needs it, and who doesn't. - [What is an embedded agency model? A plain-English answer](https://goji.agency/insights/what-is-an-embedded-agency-model): An embedded agency model puts senior agency people inside your team, with the agency behind them. How it differs from retainers, and when it wins. - [FAQ pages that answer engines cite](https://goji.agency/insights/faq-pages-answer-engines-cite): FAQ pages get cited when they answer real questions in the first sentence and keep answers self-contained. The version machines quote. - [AEO is the new SEO: how answer engines choose who to cite](https://goji.agency/insights/aeo-is-the-new-seo): Answer engines cite sources that are specific, attributed, and corroborated. How ChatGPT and AI Overviews choose who to quote, and how to become it. - [How to choose the right website platform for your business](https://goji.agency/insights/choose-website-platform): How to choose a website platform: Shopify for products, Webflow for pages, headless when the site carries the business. Decide from your calendar. - [The five-day market scan: research that fits between Mondays](https://goji.agency/insights/five-day-market-scan): A five-day market scan answers one written-down decision using evidence that already exists, delivered as one page. The method, day by day. - [Brand refresh or rebrand: which one do you need?](https://goji.agency/insights/rebrand-or-refresh): Brand refresh vs rebrand: what each changes, what each costs in Australia, the three questions that settle it, and the cost of choosing wrong. - [Your first AI build shouldn't be a chatbot](https://goji.agency/insights/first-ai-project): Your first AI build should be internal, text-based, and cheap to be wrong. Why the customer chatbot is the hardest project, and where to start. - [Why your next redesign should start with structured content](https://goji.agency/insights/structured-content-redesign): Model your content as fields before you design a page. Redesigns that succeed start with structure; the rest fight their own layouts. - [Internal tools your team will use: five builds that stuck](https://goji.agency/insights/internal-tools-that-stuck): Internal tools survive when they live inside an existing workflow. Five AI build shapes that keep working, and how to pick your first. - [Your brand, according to ChatGPT: auditing how AI describes you](https://goji.agency/insights/your-brand-according-to-chatgpt): Ask the major assistants what your company does and what you cost. The twenty-minute audit that shows the brand your buyers actually meet. - [Verbal identity is eating visual identity](https://goji.agency/insights/verbal-identity): In chats, snippets, and AI answers, your logo never loads: the sentence is the identity. Why verbal identity now works harder than the logo. - [Webflow vs. custom: how to decide](https://goji.agency/insights/webflow-vs-custom): Choose by who maintains the site weekly for five years. Marketing: Webflow. Engineers, because the site is the product: custom. - [A/B tests that lie: avoiding false winners](https://goji.agency/insights/ab-tests-that-lie): Peeking, early stopping, and metric shopping manufacture false winners. The boring, free discipline that fixes A/B testing. - [The zero-click future: measuring visibility when nobody visits](https://goji.agency/insights/zero-click-future): Sessions no longer measure influence. Track citation share, accuracy, and displacement: three numbers that predict pipeline better than traffic. ## Case studies - [AltIndex](https://goji.agency/work/altindex): Brand, website and product UI for AltIndex, an AI visibility platform measuring how brands appear in AI answers. A Goji case study. ## Plain English glossary - [A/B testing](https://goji.agency/plain-english/ab-testing): An A/B test shows two versions of something to randomly split audiences and measures which performs better. - [AEO (Answer Engine Optimisation)](https://goji.agency/plain-english/aeo): AEO is the practice of structuring your website so AI assistants like ChatGPT, Perplexity and Google's AI Overviews quote you when they answer a question. - [AI Mode](https://goji.agency/plain-english/ai-mode): AI Mode is Google's conversational search tab: ask a question and a Gemini-powered assistant answers it outright, citing a handful of sources instead of… - [AI Overviews](https://goji.agency/plain-english/ai-overviews): AI Overviews are the AI-generated summaries Google shows above the traditional results, answering the query directly with links to the sources it drew on. - [AI agent](https://goji.agency/plain-english/ai-agent): An AI agent is an LLM given tools and a goal: instead of answering one prompt, it takes steps (searches, reads, writes to systems, checks results) until the… - [AI policy](https://goji.agency/plain-english/ai-policy): An AI policy is your business's written rules for using AI: which tools are approved, what data may never be pasted into them, what requires human review, and… - [AI visibility](https://goji.agency/plain-english/ai-visibility): AI visibility is how present your business is in the answers AI assistants give: whether ChatGPT, Google's AI Overviews, Perplexity and their relatives name… - [API (Application Programming Interface)](https://goji.agency/plain-english/api): An API is the doorway software uses to talk to other software: a defined way to request data or trigger actions in a system without using its human interface. - [Above the fold](https://goji.agency/plain-english/above-the-fold): Above the fold is what's visible on a page before any scrolling: the newspaper term, borrowed. It's your first impression, and for many visitors, the only one. - [Algorithm update](https://goji.agency/plain-english/algorithm-update): An algorithm update is Google changing how it ranks results: several times a year at scale, constantly in small ways. - [Answer engine](https://goji.agency/plain-english/answer-engine): An answer engine is a system that responds to a question with a finished answer instead of a list of links: ChatGPT, Perplexity, Gemini, and Google's AI… - [Attribution](https://goji.agency/plain-english/attribution): Attribution is working out which marketing caused a sale. - [Automation](https://goji.agency/plain-english/automation): Automation is wiring your tools together so routine work happens without a human relay: the enquiry files itself, the invoice chases itself, the report… - [Backlink](https://goji.agency/plain-english/backlink): A backlink is a link from someone else's website to yours. - [Benchmark](https://goji.agency/plain-english/benchmark): A benchmark is the comparison point that gives a number meaning: your past performance, your competitors', or your industry's. - [Bounce rate](https://goji.agency/plain-english/bounce-rate): Bounce rate is the share of visits that end without meaningful interaction: arrived, looked, left. - [Brand architecture](https://goji.agency/plain-english/brand-architecture): Brand architecture is how your brands, products and services relate and get named: one master brand over everything, separate brands per line, or something… - [Brand audit](https://goji.agency/plain-english/brand-audit): A brand audit is a structured review of how your brand shows up everywhere (visuals, messages, experiences, and what customers and AI assistants say about… - [Brand awareness](https://goji.agency/plain-english/brand-awareness): Brand awareness is how many of your potential buyers know you exist, and whether you come to mind unprompted when your category does. - [Brand equity](https://goji.agency/plain-english/brand-equity): Brand equity is the commercial value stored in how people feel about your name: the premium they'll pay, the shortlist spots you get by default, the benefit… - [Brand mention](https://goji.agency/plain-english/brand-mention): A brand mention is your company being named anywhere on the web, with or without a link. - [Brand refresh](https://goji.agency/plain-english/brand-refresh): A brand refresh updates how your brand shows up without changing what it means: the logo, colours, type, and applications get sharpened while the strategy… - [CDN (Content Delivery Network)](https://goji.agency/plain-english/cdn): A CDN is a worldwide network of servers that keeps copies of your site's files close to your visitors, so a customer in Perth isn't waiting on a server in… - [CMS (Content Management System)](https://goji.agency/plain-english/cms): A CMS is the software your team uses to edit the website without touching code: writing pages, uploading images, publishing articles. - [Call to action (CTA)](https://goji.agency/plain-english/call-to-action): A call to action is the prompt that asks the visitor to do the next thing: the "Book a call" button, the "Get the guide" form. - [Canonical URL](https://goji.agency/plain-english/canonical-url): A canonical URL is a page's declared "official address": a tag telling search engines which version to index when the same content is reachable at several… - [Chatbot](https://goji.agency/plain-english/chatbot): A chatbot is a conversational interface: visitors ask, it answers. - [Churn](https://goji.agency/plain-english/churn): Churn is the rate at which customers stop buying from you: subscriptions cancelled, retainers ended, clients gone quiet. - [Citation](https://goji.agency/plain-english/citation): In AI search, a citation is when an answer engine names or links your site as a source for part of its answer. - [Cohort analysis](https://goji.agency/plain-english/cohort-analysis): Cohort analysis groups customers by when they joined and follows each group over time: how the January signups behaved by month three versus the April ones. - [Context window](https://goji.agency/plain-english/context-window): The context window is how much a model can consider at once: its working memory, measured in tokens. - [Conversion rate](https://goji.agency/plain-english/conversion-rate): Conversion rate is the share of visitors who do the thing you wanted: buy, enquire, book, subscribe. - [Cookie consent](https://goji.agency/plain-english/cookie-consent): Cookie consent is the banner asking visitors to allow tracking, required by privacy laws in many markets when sites use cookies for analytics or advertising. - [Core Web Vitals](https://goji.agency/plain-english/core-web-vitals): Core Web Vitals are Google's three measurements of how a page feels to load: how fast the main content appears, how quickly the page responds to interaction… - [Crawling and indexing](https://goji.agency/plain-english/crawling-indexing): Crawling is search engines discovering and reading your pages; indexing is them storing those pages so they can appear in results. - [Customer acquisition cost (CAC)](https://goji.agency/plain-english/customer-acquisition-cost): Customer acquisition cost is what you spend, all-in, to win one new customer: media, tools, agency fees, and the time of the people selling. - [Customer lifetime value (LTV / CLV)](https://goji.agency/plain-english/customer-lifetime-value): Customer lifetime value is the total profit a customer brings across the whole relationship, not just the first sale. - [DNS (Domain Name System)](https://goji.agency/plain-english/dns): DNS is the internet's address book: it translates your domain name into the servers that hold your website and email. - [Design system](https://goji.agency/plain-english/design-system): A design system is the reusable kit a digital product is assembled from: the colours, type, spacing, and the library of ready-made components (buttons, cards… - [Differentiation](https://goji.agency/plain-english/differentiation): Differentiation is the meaningful way you're unlike the alternatives: the reason to pick you that a competitor can't credibly claim. - [Domain authority](https://goji.agency/plain-english/domain-authority): Domain authority is a third-party estimate (Moz's term; Ahrefs calls theirs Domain Rating) of how strong a site's link profile is, on a 0-100 scale. - [E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)](https://goji.agency/plain-english/e-e-a-t): E-E-A-T is Google's shorthand for the qualities it wants in the sources it surfaces: first-hand experience, subject expertise, recognised authority, and basic… - [Embeddings](https://goji.agency/plain-english/embeddings): Embeddings turn text into lists of numbers that capture meaning, so similar ideas land near each other mathematically: "invoice overdue" close to "payment… - [Featured snippet](https://goji.agency/plain-english/featured-snippet): A featured snippet is the boxed answer Google lifts from a webpage and shows at the top of the results: the definition, list or table that answers the query… - [Fine-tuning](https://goji.agency/plain-english/fine-tuning): Fine-tuning is additional training that adjusts an existing AI model on your own examples, teaching it a style, format or behaviour so it performs that… - [First-party data](https://goji.agency/plain-english/first-party-data): First-party data is what customers give you directly: purchases, enquiries, email signups, survey answers, behaviour on your own site. - [Front end and back end](https://goji.agency/plain-english/front-end-back-end): The front end is everything the visitor sees and touches: pages, styles, interactions. The back end is the machinery behind it: databases, logic, integrations. - [GA4 (Google Analytics 4)](https://goji.agency/plain-english/ga4): GA4 is Google's free analytics platform: the default way websites measure visits, sources and conversions. - [GEO (Generative Engine Optimisation)](https://goji.agency/plain-english/geo): GEO is another name for optimising your visibility in AI-generated answers: the same discipline we call AEO. - [Generative AI](https://goji.agency/plain-english/generative-ai): Generative AI is the branch of machine learning that creates new content (text, images, code, audio) rather than just classifying or predicting. - [Google Business Profile](https://goji.agency/plain-english/google-business-profile): Your Google Business Profile is the free listing that powers how your business appears in Google Maps and local results: hours, reviews, photos, services… - [Guardrails](https://goji.agency/plain-english/guardrails): Guardrails are the constraints wrapped around an AI system: what it may discuss, what it must refuse, what it can't do without approval, and what gets checked… - [HTTPS](https://goji.agency/plain-english/https): HTTPS is the secure version of the web's protocol: traffic between visitor and site is encrypted, and the padlock in the browser confirms it. - [Hallucination](https://goji.agency/plain-english/hallucination): A hallucination is an AI model stating something false with complete fluency: an invented statistic, citation, or policy delivered in the same confident tone… - [Headless CMS](https://goji.agency/plain-english/headless-cms): A headless CMS stores your content but doesn't render your website: it hands the content over an API to whatever front end you build. - [Heatmap](https://goji.agency/plain-english/heatmap): A heatmap is a visual overlay showing where visitors click, move and how far they scroll on a page: warm colours where attention concentrates, cold where it… - [Human in the loop](https://goji.agency/plain-english/human-in-the-loop): Human in the loop means AI does the heavy lifting and a person approves before anything counts: the draft reviewed, the action confirmed. - [Information architecture (IA)](https://goji.agency/plain-english/information-architecture): Information architecture is how a site's content is organised: what pages exist, what they're called, how they're grouped, and how people move between them. - [KPI (Key Performance Indicator)](https://goji.agency/plain-english/kpi): A KPI is a number a business steers by: chosen because it reflects real progress, watched on a schedule, and owned by someone. - [Keyword research](https://goji.agency/plain-english/keyword-research): Keyword research is finding out what your buyers type and ask (which phrases, how often, and how hard they are to win) so content gets built for demand that… - [Knowledge panel](https://goji.agency/plain-english/knowledge-panel): A knowledge panel is the information box Google shows about an entity (a company, person or place) assembled from sources it trusts. - [LLM (Large Language Model)](https://goji.agency/plain-english/llm): An LLM is the engine behind tools like ChatGPT and Claude: a model trained on vast amounts of text that predicts language well enough to draft, summarise… - [Landing page](https://goji.agency/plain-english/landing-page): A landing page is a standalone page built for one campaign and one action (sign up, book, buy) stripped of the distractions a normal website page carries. - [Local SEO](https://goji.agency/plain-english/local-seo): Local SEO is optimising to win searches with local intent: "web design agency Melbourne", "near me" queries, and the map results that come with them. - [Logo](https://goji.agency/plain-english/logo): A logo is your brand's signature mark: the compact symbol that identifies you at a glance. - [Long-tail keyword](https://goji.agency/plain-english/long-tail-keyword): Long-tail keywords are the longer, more specific searches: "webflow agency for professional services melbourne" rather than "web design". - [Machine learning](https://goji.agency/plain-english/machine-learning): Machine learning is software that learns patterns from examples instead of following hand-written rules: shown enough data, it works out how to predict… - [Marketing funnel](https://goji.agency/plain-english/marketing-funnel): The marketing funnel is the path from stranger to customer (aware, interested, considering, buying) drawn as a funnel because each stage loses people. - [Meta description](https://goji.agency/plain-english/meta-description): A meta description is the short summary a page suggests for its search listing: the grey text under the blue link. - [Naming](https://goji.agency/plain-english/naming): Naming is choosing what a company, product or service gets called: a compressed branding decision you'll live with longer than any design. - [Organic search](https://goji.agency/plain-english/organic-search): Organic search is the unpaid results: the listings earned by relevance and reputation rather than bought per click. - [PPC (Pay-Per-Click advertising)](https://goji.agency/plain-english/ppc): PPC is buying visits: your ad appears on searches or feeds you choose, and you pay each time someone clicks, Google Ads being the classic case. - [Positioning](https://goji.agency/plain-english/positioning): Positioning is the specific place you claim in a buyer's mind: who you're for, what you're best at, and why you over the alternatives. - [Prompt](https://goji.agency/plain-english/prompt): A prompt is the instruction you give an AI model, and prompting is the craft of writing instructions that reliably produce the output you want: context… - [Prototype](https://goji.agency/plain-english/prototype): A prototype is a clickable simulation of a design: screens linked together so you can walk the flows before anything is built. - [RAG (Retrieval-Augmented Generation)](https://goji.agency/plain-english/rag): RAG is the technique that lets an AI answer from your documents instead of its general training: the system first retrieves the relevant passages from your… - [ROAS (Return On Ad Spend)](https://goji.agency/plain-english/roas): ROAS is revenue generated per dollar of advertising: spend $1,000, drive $4,000 in sales, that's a 4x ROAS. - [Rebrand](https://goji.agency/plain-english/rebrand): A rebrand is changing what your company means: repositioning who you serve and what you claim, usually expressed through a new identity. - [Redirect (301 redirect)](https://goji.agency/plain-english/redirect): A redirect automatically forwards visitors, and search engines, from an old URL to a new one. - [Responsive design](https://goji.agency/plain-english/responsive-design): Responsive design is building one website that adapts its layout to every screen (phone, tablet, laptop) instead of maintaining separate versions. - [SEO (Search Engine Optimisation)](https://goji.agency/plain-english/seo): SEO is the work of making your website the result search engines choose to show: through content that answers what people search for, a site engines can read… - [SERP (Search Engine Results Page)](https://goji.agency/plain-english/serp): The SERP is the page you see after typing a search: the ads, the AI overview, the map pack, the organic links, the FAQs. - [Search intent](https://goji.agency/plain-english/search-intent): Search intent is what the person wants when they type a query: to learn, to compare, to find a specific site, or to buy. - [Segmentation](https://goji.agency/plain-english/segmentation): Segmentation is dividing customers into meaningfully different groups (by need, behaviour, value or industry) so you can serve and market to each deliberately… - [Share of voice](https://goji.agency/plain-english/share-of-voice): Share of voice is how much of your market's attention you own versus competitors: across search results, media mentions, social conversation, and now AI… - [Shopify](https://goji.agency/plain-english/shopify): Shopify is the commerce platform: products, carts, payments, tax, shipping and fulfilment, solved and maintained for you. - [Site migration](https://goji.agency/plain-english/site-migration): A site migration is any change big enough to alter how your site is found: new platform, new domain, new URL structure, or a full redesign. - [Statistical significance](https://goji.agency/plain-english/statistical-significance): Statistical significance is a check on whether a result is too large to blame on luck. - [Structured data](https://goji.agency/plain-english/structured-data): Structured data is machine-readable labelling added to a page that tells search engines exactly what things are: this is a product, this is its price, this is… - [Style guide](https://goji.agency/plain-english/style-guide): A style guide is the rulebook for using your brand: how the logo, colours, type, imagery and writing get applied, with examples of right and wrong. - [Tagline](https://goji.agency/plain-english/tagline): A tagline is the short phrase that travels with your name, compressing the brand's promise into a few memorable words. - [Token](https://goji.agency/plain-english/token): A token is the unit AI models read and write text in: roughly three-quarters of a word in English. - [Tone of voice](https://goji.agency/plain-english/tone-of-voice): Tone of voice is how your brand's one personality flexes across situations: confident in the pitch, plain and calm in the outage email, warm in support. - [UTM parameters](https://goji.agency/plain-english/utm-parameters): UTM parameters are tags added to the links you share (?utm_source=newsletter&utm_campaign=launch) so analytics can tell exactly which campaign, channel and… - [UX vs UI (User Experience vs User Interface)](https://goji.agency/plain-english/ux-vs-ui): UX is how the whole thing works for the person using it: the flow, the logic, the friction. UI is how it looks and responds: the visual layer you touch. - [Value proposition](https://goji.agency/plain-english/value-proposition): A value proposition is the clear statement of what a customer gets from you, why it matters to them, and why you over alternatives: the reason-to-buy, written… - [Vector database](https://goji.agency/plain-english/vector-database): A vector database stores embeddings and finds nearest matches fast: the specialised filing cabinet behind meaning-based search. - [Verbal identity](https://goji.agency/plain-english/verbal-identity): Verbal identity is the designed version of how a brand writes and speaks: its vocabulary, cadence, stance and signature phrases, specified as a system anyone… - [Visual identity](https://goji.agency/plain-english/visual-identity): Visual identity is the designed look of a brand (logo, colour, typography, imagery, layout habits) working as one recognisable system. - [Web accessibility](https://goji.agency/plain-english/web-accessibility): Web accessibility means building sites that people with disabilities can use: readable by screen readers, navigable by keyboard, legible at low vision… - [Web hosting](https://goji.agency/plain-english/web-hosting): Web hosting is where your website physically runs: the computers that store your pages and serve them to visitors. - [Webflow](https://goji.agency/plain-english/webflow): Webflow is a visual website platform: designers build production sites in a browser canvas, and the marketing team edits and publishes without developers. - [Wireframe](https://goji.agency/plain-english/wireframe): A wireframe is the rough blueprint of a page: boxes and labels showing what goes where and in what order, deliberately unstyled. - [WordPress](https://goji.agency/plain-english/wordpress): WordPress is the world's most-used content management system: open-source software that runs a large share of all websites, extended through themes and plugins. - [XML sitemap](https://goji.agency/plain-english/xml-sitemap): An XML sitemap is a machine-readable list of the URLs on your site, with hints like when each last changed. - [Zero-click search](https://goji.agency/plain-english/zero-click-search): A zero-click search is one that ends without the user visiting any website: the answer appeared right on the results page or in an AI response. - [llms.txt](https://goji.agency/plain-english/llms-txt): llms.txt is a proposed convention: a plain-text file at your site's root that gives AI systems a curated summary of what your site contains and where its key… - [robots.txt](https://goji.agency/plain-english/robots-txt): robots.txt is a small file at your site's root that tells crawlers which areas they may and may not visit. ## For AI agents - [MCP server](https://mcp.goji.agency/mcp): Query GOJI's glossary, guides, pricing and FAQs over the Model Context Protocol (Streamable HTTP, no authentication). - [MCP server card](https://goji.agency/.well-known/mcp/server-card.json): Pre-connection discovery for the above. - Every page here also serves markdown, either to an `Accept: text/markdown` request or at the same URL with a `.md` suffix.